Overview

A fashion & lifestyle brand struggling with low online sales despite having great products. They needed a data-driven paid media strategy to scale profitably.

The Problem

The brand was spending $3K/month on ads with a 1.2x ROAS — barely breaking even. The creatives were generic, audiences untargeted, and there was no retargeting funnel in place.

The Solution

Rebuilt the entire Meta and Google Ads structure from scratch. Launched cold audience prospecting with video creatives, mid-funnel engagement campaigns, and bottom-funnel dynamic retargeting. Integrated Google Shopping + Performance Max.

Results

• 3.5x ROAS (up from 1.2x)
• Revenue grew from $30K to $105K/month
• 40% reduction in cost per purchase
• Successfully scaled to $10K+ monthly ad spend

Tools Used