Overview

A D2C beauty brand needed a complete Shopify store redesign to improve conversion rates and reduce cart abandonment that was costing them thousands monthly.

The Problem

The store had a 0.8% conversion rate, high bounce rate, and a checkout abandonment rate of 70%. The UI was outdated, slow, and not mobile-optimized.

The Solution

Redesigned the entire Shopify store with a mobile-first approach. Implemented trust signals, streamlined the checkout flow, added upsell/cross-sell blocks, and set up WhatsApp + email abandonment automation flows.

Results

• Conversion rate jumped from 0.8% to 2.4%
• +30% checkout completion rate
• Cart abandonment recovery: 18% via WhatsApp flows
• Average order value increased by 22%

Tools Used